Privacy Policy
This Privacy Policy explains how WMinus ("we", "us", "our") collects, uses and protects your personal data when you visit our website or contact us. We keep data collection to a minimum and only use it to respond to you and run our website.
Who we are
WMinus is the data controller for the personal data described in this policy. If you have any questions or want to exercise your rights, contact us at info@wminus.com.
What we collect
- Information you give us: when you use the contact form, the project inquiry form or the on-site IT request form, we collect the details you provide, such as your name, email address, phone number, company, country, VAT ID, the city you asked us to check, the services you choose, your answers to the follow-up questions, the budget you indicate, the lines you write in your own words or the description of what you need done on site, and, if you tell us, who recommended us to you.
- What you write in your own words: when you send the inquiry form, the lines you wrote in your own words (on the letter, or about your venture) may be sent once to TypeSafe, which returns a short assessment that is added to our copy of your inquiry. Only that text is sent: not your name, email address, phone number, company or anything else you entered, and nothing is sent while you fill in the form or before you press Send. If you wrote nothing in your own words, nothing is sent to TypeSafe.
- Information collected automatically: Ahrefs Web Analytics counts page views without cookies and without storing anything on your device: the page you opened, the site that referred you, your browser and device type and a country-level location. It does not build a profile of you and cannot follow you to another site, so it runs without the banner. Everything beyond that happens only if you accept in the cookie banner. Until you do, Google Analytics is not loaded at all and nothing about your visit is sent to Google. If you accept, it collects usage data (pages visited, approximate location derived from your IP address, device and browser type, which steps of the inquiry form you reached and whether it sent, and which page you were on before it). It never receives anything you typed into a form. You can change your mind at any time through Cookie settings at the bottom of any page. When you submit a form, Cloudflare Turnstile processes technical signals to confirm you are not a bot; that one runs without consent because it only ever activates on a form you are actively submitting. Separately, if the inquiry form fails to send, we record that it failed and which of the five inquiry types you had chosen: nothing else, no cookie and nothing that identifies you. That one also runs without consent, because otherwise a week in which the form was broken for everyone who declined this banner would be indistinguishable from a quiet week.
- Business contact information: for business-to-business outreach we may collect professional contact details (name, role, business email, company) from publicly available sources such as company websites, professional networks and business directories, or from providers of business contact data.
How we use your data
- To respond to your enquiry and provide the services you ask about.
- To send our newsletter to readers who signed up and confirmed their address.
- To operate, secure and improve our website.
- To protect our forms against spam and abuse.
- To contact businesses we believe could benefit from our services (see "Marketing and outreach" below).
Our legal bases are your consent (when you submit a form or accept analytics cookies) and ourlegitimate interests in keeping the site secure and in promoting our services to businesses.
Marketing and outreach
We occasionally reach out to businesses that we believe could benefit from our services, using professional contact details collected as described above. We rely on our legitimate interest in business-to-business direct marketing to do this, we contact people only in their professional capacity, and we keep the volume low and relevant.
Every outreach email tells you how to opt out, and you can object at any time by replying or by emailing info@wminus.com. If you object, we stop contacting you and add your address to our suppression list so it stays that way.
Newsletter
If you sign up for our newsletter, we store your email address, the page where you entered it and the language of that page. They are stored with Resend, the service we send the newsletter with. Signing up sends you a confirmation email, and nothing is added to the list until you confirm with the link in that email. If you never click it, your address is not added. To limit repeated confirmation requests, we keep a short-lived hash of your address on Cloudflare for 15 minutes.
Our legal basis is your consent, which you give by confirming. To leave, use the unsubscribe link in every issue, or email info@wminus.com. When you leave, your address is marked as unsubscribed so it receives nothing further. If you want it deleted entirely, tell us and we will delete it.
Who we share it with
We do not sell your personal data. We share it only with the service providers that help us run the website:
| Provider | Purpose |
|---|---|
| Resend | Delivering the contents of form submissions to our inbox by email, sending you a confirmation of what you submitted, and keeping the newsletter list and sending the newsletter |
| Google Analytics | Website usage analytics (only with your consent) |
| Ahrefs | Cookieless page view statistics (Ahrefs Web Analytics) |
| Cloudflare | Website hosting (Cloudflare Pages) and bot protection (Turnstile) |
| TypeSafe | Assessing what you write in your own words on the inquiry form, to summarise your inquiry for us |
| Business data and outreach tools | Sourcing business contact details and sending our outreach emails |
Some of these providers may process data outside the EU/EEA; where they do, they rely on appropriate safeguards such as the EU Standard Contractual Clauses.
Cookies
We use Google Analytics to understand how the site is used. Nothing is loaded and nothing is sentuntil you accept in the cookie banner: refusing means the Google script is never fetched, not that it runs quietly without cookies. Ahrefs Web Analytics sets no cookie at all. Cloudflare Turnstile may also set a strictly necessary cookie on form pages to tell humans from bots.
While you are filling in the inquiry form, your answers are kept in your browser's session storage so that a reload or a tap on Back does not lose what you have typed. That draft includes whatever you have entered so far, which may be your name, company, country, email, phone number, the services and answers you chose, who recommended us to you and what you wrote in your own words. It stays on your device and is never sent anywhere on its own. It belongs to that one tab, it is erased when you close the tab, and we delete it as soon as you send the form.
To change your answer later, use Cookie settings at the bottom of any page. It brings the banner back, and choosing to refuse after having accepted reloads the page so nothing keeps running. You can also block or delete cookies in your browser settings, or use Google'sopt-out browser add-on.
How long we keep it
We keep form submissions for as long as needed to handle your request and maintain our business records, and then delete them. Analytics data is retained according to Google Analytics' standard retention settings. Business contact details used for outreach are kept while they remain relevant and accurate, and are deleted or suppressed when you object or when we no longer need them.
Your rights
Under the GDPR you have the right to access, correct, delete, restrict or object to the processing of your personal data, to data portability, and to withdraw consent at any time. To exercise any of these rights, emailinfo@wminus.com. You also have the right to lodge a complaint with your local data protection authority.
Changes to this policy
We may update this policy from time to time. The "last updated" date above shows when it was last revised.
Contact
Questions about this policy or your data? Email info@wminus.com.